IF YOU CAN IMAGINE IT, YOU CAN create IT.
Twenty complete campaigns from 22+ years of art direction and creative leadership — BBH India, Ogilvy & Mather, McCann, Leo Burnett, FCB Interface, Creativeland Asia and Marching Ants — each one open to walk through in full.
Twenty campaigns, chosen for craft.
A curated selection of campaigns shaped by 22+ years of creative craft. A considered selection from a much broader body of work—chosen to showcase the range of thinking, craft and storytelling across Automotive & Mobility, FMCG, Food & Beverage, Fashion & Beauty, Entertainment, Media & Culture, Finance, Real Estate & Hospitality, Infrastructure, Pharmaceuticals and Film Publicity. From print and film to digital, activations and AI-led production, each project opens into the complete campaign journey—from the idea to its many expressions.
How I work.
I lead with the visual, not just the line — shaping key visuals, campaign systems and film direction, then setting the craft bar for the teams building them out. Twenty-two years across seven agencies taught me the same lesson every time: the idea and the execution are one decision, not two. Today that eye extends into AI-led production — same judgement, new toolkit.
A selection of the record.
41+ recognitions across 15 award shows, 2007–2021 — a body of work recognised well beyond the numbers.
Spanning Cannes Lions, Spikes Asia, Adfest, London International Awards, New York Festivals, Goafest and Kyoorius — across creative effectiveness, craft, design, outdoor and social impact.
Career timeline.
Brands I've worked with
I've had the opportunity to shape campaigns, visual identities and packaging, pharma visual aid design, brand stories across Automotive, FMCG, Food & Beverage, Fashion & Beauty, Entertainment, Finance, Real Estate, Film Publicity and Pharmaceuticals — working across some of India's most recognised brands and businesses.
01Automotive & Mobility
Tata Motors, Mahindra XUV300, Ola Electric, Bajaj Auto, Castrol and Bajaj Electricals.
02FMCG
Godrej Aer, Godrej Magic, Cinthol & Sub-brands, Marico, HUL, Pidilite, Tide, Tata Salt, Huggies, Glucon-D, Cavin Kare, Amul Macho and Perfetti Van Melle.
03Food & Beverage
Pizza Hut, Cadbury, Sundrop, ACT II, Enerzal, McDonald's, Coca-Cola, Sprite, Thums Up, Maaza and Diageo.
04Fashion & Beauty
Uniqlo, Raymond, Park Avenue, ColourPlus, Parx, Nivea, Pond's, L'Oréal Paris, Maybelline and Unlimited.
05Entertainment, Media & Culture
Netflix, Saregama Carvaan, Star Sports, Star Plus, Star Gold, Sony Entertainment, Neo Sports, MTV, KBC, Koffee with Karan, Mid-Day, Times Now, Mumbai Mirror, Leo Entertainment, FunRepublic Cinemas, Getty Images and Dinodia Photo Library.
06Finance
Tata Capital, UTI Mutual Fund, Godrej Capital, Reliance Telecom and Reliance Insurance.
07Real Estate & Hospitality
Puravankara, Runwal, HomeTown, Club Mahindra and Taj Hotels.
08Infrastructure, Industrial & Other
AM/NS India, Ultratech, ACC Cement, Binani Cement, ITC, Steinmetz, MTDC, Gujarat Tourism, Chhattisgarh Tourism, ACT, Prerana and Dial 1298.
09Pharmaceuticals
Novo Nordisk, Cipla, Zydus Cadila, Abbott and Elder Pharma.
10Film Publicity
Lakshya, Musafir, Kisna, Phir Milenge, Vastu Shastra, Rog, Virudh, Main, Meri Patni Aur Woh, Fight Club, Negehbaan, Shaadi Karke Phass Gaya Yaar, Sarhad Paar and more.
The other side of Ram.
Away from briefs, deadlines and campaigns, I like to keep life curious. I click everyday moments, travel to places I haven't seen, meet people who bring new stories into my life, and still make time for a game of cricket. I write songs when an experience gives me something to say, and whenever I find a little space, I return to my conceptual doodles.
Work shapes what I create. Life shapes why I create.
You can also explore my conceptual doodles at @rart_sketches.
LET'S BUILD something WORTH REMEMBERING.
Open to creative leadership roles, brand campaigns, art direction and AI-powered production collaborations.